Elizabeth Popova
Omnichannel Marketing Strategy and Audits
Social Media Management and Strategy
Content Marketing Creation and Strategy
Brand Messaging Consulting
Primary and Secondary Research
Social Media -
Content Marketing -
Research -
Social Media - Content Marketing - Research -
Recent Speaking Engagements:
Facilitator. EPIC Peer Circles_________________________________________________________________________________________ August 2024
Host. Marketing Workshop for the Immersive Entertainment Industry_____________________________________________________ April 2024
Invited Panelist. Graduate Training in Applied Anthropology: Career Paths, Skills Development, and Future Impacts. Culture, Economy, and Environment Laboratory, San Jose State University. _____________________________________________________ March 2024
Invited Speaker. Calliope Communications: Training For B2B Writing in the Healthcare Industry. ______________________October 2023
PortfolioB2B Health Tech Writing Samples:
Event Overview Writing Sample:
This event recap blog was written for a post-event email outreach campaign.
eBook Sample:
This eBook was a cross-functional effort between marketing, clinical, and strategy teams.
Niches: Elizabeth has also written about chronic condition prevention and management, GLP-1 medications, customers’ experiences with AI-based health tech solutions, DEI initiatives and considerations in health tech, member engagement, member activation, data-sharing for point solutions, alternative vision benefits, and conference overviews.
Audiences: health plan executives, benefits brokers and consultants, HR leaders, benefits specialists, health tech channel partners, and members of business groups on health.
Formats: emails, blogs, white papers, eBooks, webinars, website copy, digital ad copy, social media copy.
Thought Leadership Blog Writing Sample:
This was a ghost-written blog for an executive at a healthcare company.
Pop Culture and Entertainment Work Samples:
Entertainment Podcast:
This video includes a few samples of podcast (& radio) segments that were part of a weekly show. Over 100+ shows written and performed.
TikTok Strategy Overview Video:
This was filmed as an introductory guide to TikTok as a marketing strategy.
Archived Art Blog:
This is a recording of my archived art blog page. Please be advised of colloquial language and profanity.
Niches: Elizabeth has also written about immersive theater productions, marketing in the immersive entertainment industry, art exhibits, Mexican crafts, dating apps, the music industry, and the struggles of being young in America.
Audiences: college students, immersive theater performers and audience members, art lovers, people who appreciate rants.
Formats: non-traditional newspaper articles, blogs, podcasts, and webinars.
A Qualitative Research Report:
This research was conducted in San José, California and it was presented as an applied anthropology project at the SWAA conference in March.
Elizabeth-lead Research Projects:
Excerpt From an Exploratory Research Report on Interstitial Cystitis:
This sample contains the methodology and research findings. Additional sections will not be provided out of privacy considerations.
A Market Research Report:
This report was written for a business audience and was aimed at assessing opportunities for thrift and fair- trade stores in young adults, living in San Diego.
Niches: Elizabeth has also conducted and written short-term ethnographic studies. She often translates anthropological findings to those working in the business sector.
Audiences: marketing managers, anthropologists, strategy teams.
Formats: reports, presentations.